Stop Letting Your Practice Be Invisible Online
Picture this:
Your waiting room is full. Patients love you. Referrals come in here and there. But when someone Googles your practice? Crickets. A single outdated Facebook post from 2021. Maybe a generic stock photo on your website.
And you’re left wondering why the practice down the street with less experience looks like the go-to choice in your community.
Why This Matters
Visibility isn’t “nice to have” anymore, it’s make-or-break. Patients check you out online before they ever step through your door. If you’re invisible (or worse, inconsistent), trust drops before you even meet them.
3 Steps to Fix It
1. Audit Your Current Presence
Google your own practice. Look at your Facebook, Instagram, and LinkedIn.
Is the content recent?
Does it feel like you?
Does it reflect the quality of care you give in person?
If not, that’s your first red flag.
2. Show, Don’t Just Tell
Patients don’t connect with sterile updates. Share behind-the-scenes wins:
Team milestones
Patient education moments
Community outreach
This makes your practice human, and loyalty follows fast.
3. Blend Online and In-Person
Your social should mirror your real-world presence:
Post about local events you attend
Causes you support
Ways you serve your community
It proves you’re not just a service, you’re a part of the heartbeat of your town.
The Impact
When you show up consistently, patients notice.
They trust you before they call.
Referrals multiply because people love sharing what feels real.
Let’s keep the connection going.
I believe the most powerful relationships start face-to-face, but they grow when we nurture them consistently. That’s what social media makes possible, and that’s what I help mission-led leaders like you do every day.
You can find me on
⚡️ LinkedIn – my favorite space to build meaningful connections
⚡️ Instagram – for a peek into life, purpose, and social visibility
⚡️ Facebook – for insights, updates, and a growing community
Want to explore how Higher Social can support your nonprofit or private practice? I offer done-for-you social media management with a focus on real visibility—the kind that builds trust, not just trends. Book a consult and let’s see how we can grow together.
Because your impact deserves to be seen—online and in person, and you don’t have to do it alone.
In Christ’s Love and Light,
Shalini Mikos ⚡️
